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Introducing MimiTalk: An AI-mediated interview tool to automate your qualitative interview research

Writer's picture: Lille MyLille My

In academic research, qualitative interviews serve as a cornerstone for gathering rich, detailed data. However, traditional interview methods demand significant resources for design, execution, and analysis. Mimitalk addresses these challenges by offering an AI-powered solution that streamlines the entire interview process while maintaining research integrity. This comprehensive guide explores how researchers can effectively utilize Mimitalk's capabilities.

 

Key Advantages of Mimitalk

Mimitalk offers four key features to support qualitative research. The straightforward interface makes it easy to conduct both structured and semi-structured interviews, even for those new to digital research tools. To help save time, the AI assistant generates relevant interview questions based on your research goals. The platform allows multiple interviews to run at once, useful for larger studies. For data handling, the system provides automated transcription and multiple options for exporting your research data.

 

Implementation Guide

  1. Account Setup and Initial Configuration


    Researchers begin by accessing https://m.gaiforresearch.com and creating an account. The registration process requires basic professional information and institutional affiliation when applicable. Upon completion, researchers gain immediate access to the platform's full functionality.


  1. Interview Design


    Mimitalk offers two distinct approaches to interview design, catering to different research methodologies:

 

Semi-structured interview

This format is ideal for exploratory research where flexibility is paramount. Researchers need only provide their research objectives and key themes. The AI system then generates appropriate questions and adapts them based on participant responses. For instance, in a study examining social media's impact on adolescent mental health, researchers might specify their objective as "investigating adolescents' experiences with social platforms and their perceived psychological effects." The AI will then construct a dynamic questioning pathway that evolves based on participant responses.


Structured interview

This approach suits research requiring standardized data collection. Researchers specify exact questions and their sequence. For a social media impact study, a typical protocol might include:

Introduction and Consent: A formal introduction outlining the study's purpose, followed by explicit consent acquisition.

Demographic Assessment: Collection of relevant participant characteristics, including age, educational status, and social media usage patterns.

Core Investigation: Systematic exploration of the research questions, incorporating both quantitative measures (such as impact scales from 0-10) and qualitative explorations of personal experiences.

Concluding Reflection: Open-ended questions allowing participants to share additional insights or concerns.

  1. Technical Configuration

Setting Maximum Interview Duration

Researchers can set a maximum interview duration to prevent sessions from running too long. When this time limit is reached, the interview automatically concludes and the conversation log is saved. The system notifies interviewees one minute before the maximum time limit to ensure proper closure of the interview.

Language Settings

The platform supports multilingual research through two approaches: fixed language selection for single-language studies or flexible options allowing participants to choose their preferred language during the interview. This feature particularly benefits cross-cultural research projects.

Recording and Documentation

Researchers can enable audio recording for detailed analysis (e.g., voice analysis). When activated, participants receive clear notification, maintaining ethical transparency. The system automatically generates transcripts while preserving the original recordings for verification.

  1. Participant Recruitment and Management

Mimitalk integrates seamlessly with various recruitment methods. Researchers can generate unique interview links for distribution through email, social media, or professional networks. For systematic recruitment, the platform interfaces with research participant platforms like Prolific.

Prolific Integration Example: The integration process involves several key steps:

Project Creation: Establish a new study on Prolific, specifying Mimitalk as the research platform.

Technical Requirements: Configure device compatibility settings, ensuring participants have appropriate audio capabilities.

Participant Criteria: Define demographic and behavioral requirements for your sample.

Cost Management: For a typical 10-minute interview study with 20 participants, budget approximately $48 for Prolific fees and $5.80 for Mimitalk services. This investment typically yields results within 30 minutes of launch.


Participant interface:

1.      The participant can select a language and fill out a form with name, age, gender and education, and platform ID (optional).


2. When the participant is ready to answer, click “Start Answer” to start recording. By clicking “End Answer”, the system ends the recording and the AI interviewer responds within a few seconds.

3. When the participant wishes to end the interview, click “End Interview”.


 

  1. Data Analysis and Management

Post-interview data management in Mimitalk is comprehensive and researcher-friendly. The platform organizes data into several key components:

Audio Archives: Original interview recordings, when enabled.Conversation Transcripts: Detailed textual records of each interview.Interview Metadata: Temporal and contextual information about each session.Project Documentation: Comprehensive study parameters and configurations.

Future platform updates will introduce advanced analytical capabilities, including sentiment analysis, voice pattern recognition, and automated theme extraction.


Best Practices for Optimal Results

Research Design OptimizationDevelop clear, focused research objectives before initiating the AI question generation process. The more specific your research parameters, the more precise the AI-generated questions will be.

Ethical ConsiderationsMaintain rigorous ethical standards by clearly communicating data usage policies and obtaining appropriate consent. Ensure participant privacy through proper data handling procedures.

Participant ExperienceCreate detailed study descriptions that set clear expectations regarding time commitment and interview format. Consider pilot testing with a small sample to refine the interview process before full-scale implementation.

This guide serves as a foundation for researchers interested in leveraging AI-assisted interviewing. As research methodologies continue to evolve, Mimitalk represents a significant advancement in qualitative research tools, offering efficiency without compromising research quality.




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