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The Pros and Cons of AI-Assisted Academic Research: From Pursuit of Efficiency to Rigorous Truth-Seeking
Artificial intelligence (AI) is transforming the landscape of academic research at an astonishing speed. From idea generation to data...
3 days ago
The Moral Blind Spots of Large Language Models: Can We Trust AI’s Ethical Judgments?— A Systematic Analysis of Cognitive Biases Based on Four Experiments
As large language models (LLMs) become widely embedded in various decision-making scenarios, people increasingly rely on them to offer...
Jul 6
From Insight to Inspiration: How GenAI Is Redefining Consumer Research?
Introduction Generative AI is profoundly reshaping consumer research, enhancing creative ideation, supporting qualitative analysis, and...
May 27
The Future of Ad Research with Generative AI: MADE Framework Made Simple
Artificial intelligence (AI), particularly generative AI as applied in content creation, has become a research topic of significant...
Apr 11
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