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From Insight to Inspiration: How GenAI Is Redefining Consumer Research?
Introduction Generative AI is profoundly reshaping consumer research, enhancing creative ideation, supporting qualitative analysis, and...
May 27
The Future of Ad Research with Generative AI: MADE Framework Made Simple
Artificial intelligence (AI), particularly generative AI as applied in content creation, has become a research topic of significant...
Apr 11
DAY 2 WORKSHOP RECORDING: GenAI-Powered Research Methods Workshop
On April 5, we hosted the second day of the workshop. Please also take a look of our github page for slides, readings, learning...
Apr 6
DAY 1 WORKSHOP RECORDING: GenAI-Powered Research Methods Workshop
Hi here is the recording of the first day of the workshop. Please also take a look of our github page for slides, readings, learning...
Apr 5
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